The Milk Fairy emails
The Milk Fairy sends about 2 emails a week through Klaviyo, most often on Monday around 6 AM Eastern.
Early figures, based on 15 emails received from Jul 8 to Nov 5, 2026.
- ESP
- Klaviyo
- Emails a week
- about 2
- Busiest send time
- Mondays at 6am ET
- Last sent
- Today · Nov 5
- Tracked since
- Jul 2026
- Emails collected
- 15
Recent emails
Nov 2, 2026 4:00 AM
Just because we're feeling like it...
Oct 19, 2026 6:06 AM
Why I started The Milk Fairy
Oct 17, 2026 6:01 AM
Why so many Aussie mums trust us.
Oct 15, 2026 6:06 AM
Here's how it actually works
Oct 13, 2026 8:19 AM
Thanks for signing up!
Oct 10, 2026 5:20 PM
Feeding at 30,000ft 🍼 ✈️
Recent subject lines
All subject linesSubject lines average 34 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Nov 5, 2026 5:01 AM | Black Friday Sneak Peak... 🖤 | Hi mama, Our pre Black Friday sale is on. No need to wait until the end of the month… | |
| Nov 2, 2026 4:00 AM | Just because we're feeling like it... | Hi mama, Just because we're feeling like it... Here's $40 off any Medium, Large or XL kit… | |
| Oct 19, 2026 6:06 AM | Why I started The Milk Fairy | Hey lovely, I wanted to share something personal with you — the real reason The Milk Fairy… | |
| Oct 17, 2026 6:01 AM | Why so many Aussie mums trust us. | Why 500+ mums have trusted us. We know how precious your breast milk is. Here's what real… | |
| Oct 15, 2026 6:06 AM | Here's how it actually works | Here's how it actually works. Thinking about freeze-drying your breast milk but not sure… | |
| Oct 13, 2026 8:19 AM | Thanks for signing up! | Welcome to The Milk Fairy. Hey lovely, thanks for joining us. We're Australia's first… | |
| Oct 10, 2026 5:20 PM | Feeding at 30,000ft 🍼 ✈️ | Hi mama, I want to tell you about one of our mums, Maddi, and her little girl Luna. Luna… | |
| Aug 16, 2026 11:46 PM | Enjoy $90 Off While We Sort Delays | $90 off Medium, Large and XL kits A packaging delay has pushed our lead times out to 6… |
Archive
View full archiveOctober 2026 5 emails
View allOct 19, 2026 6:06 AM
Why so many Aussie mums trust us.
Oct 17, 2026 6:01 AM
Oct 15, 2026 6:06 AM
Oct 13, 2026 8:19 AM
Oct 10, 2026 5:20 PM
When The Milk Fairy sends
27% of its emails arrive in the 6 AM hour, with a second, smaller wave around 5 PM. Mondays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tue | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Wed | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| Thu | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4a | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| 5a | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 6a | 2 | 0 | 0 | 1 | 0 | 1 | 0 |
| 7a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 1p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 1 | 0 | 1 | 1 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11p | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
FewerMore(busiest cell: 2 emails)
Based on 15 emails received from Jul 8 to Nov 5, 2026. Times in US Eastern. How we collect · When all brands send
How often The Milk Fairy sends
September was not collected, so it is drawn as a gap and left out.
- Busiest month
- Jul 2026, 5
- Quietest month
- Nov 2026, 2
- Busiest day
- Monday, 3
- Quietest day
- Wednesday, 1
About The Milk Fairy
- ESP
- Klaviyo
- Tracked since
- Jul 2026
- Emails collected
- 15
- Emails a week
- about 2
- Last sent
- Nov 5, 2026
- Sends from
- jessica@
themilkfairy.com - Subject length
- 34 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 2POOD2pood.com.au | Klaviyo | about 2 | Thursday | Oct 21, 2026 | Klaviyo · about 2 a week · busiest Thursday · last sent Oct 21, 2026 | ||
| ** Nootly **nootly-uk.com | Klaviyo | about 2 | Wednesday | Oct 31, 2026 | Klaviyo · about 2 a week · busiest Wednesday · last sent Oct 31, 2026 | ||
| 24Bottlesuk.24bottles.com | Klaviyo | about 2 | Tuesday | Nov 3, 2026 | Klaviyo · about 2 a week · busiest Tuesday · last sent Nov 3, 2026 |
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| Latest email | Brand | ESP | |
|---|---|---|---|
| The Millthemillstores.com | Klaviyo | Klaviyo | |
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 The Million Rosesthemillionroses.com | Klaviyo | Klaviyo | |
| The Minimalistic Moodtheminimalisticmood.com | Klaviyo | Klaviyo | |
 The MiniWarGaming Forgeminiwargamingforge.com | Klaviyo | Klaviyo | |
 The Missing Piecethemissingpiece.world | Klaviyo | Klaviyo | |
| The Mississippi Gift Companythemississippigiftcompany.com | Klaviyo | Klaviyo | |
 The Miswak Stickthemiswakstick.com | Klaviyo | Klaviyo |
