The Normal Brand emails
The Normal Brand sends about 8 emails a week through Klaviyo, most often on Saturday around 7 PM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 8
- Busiest send time
- Saturdays at 7pm ET
- Last sent
- Today · Oct 29
- Tracked since
- Apr 2026
- Emails collected
- 218
- Website popularity
- Top 500,000 sites
Recent emails
Oct 29, 2026 1:11 AM
Made to Be Lived In
Oct 28, 2026 7:31 PM
People Love the Balboa City Peacoat
Oct 28, 2026 3:10 AM
Worth a Second Look
Oct 27, 2026 7:25 PM
Embrace the Change
Oct 26, 2026 7:03 PM
The Homebound Collection
Oct 25, 2026 8:01 AM
New Arrivals for Cold Weather
Recent subject lines
All subject linesSubject lines average 24 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 29, 2026 2:30 PM | Everything In Emerald | Our Puremeso Collection, colored for fall. | |
| Oct 29, 2026 1:11 AM | Made to Be Lived In | Real fabric. Honest fit. Nothing extra. | |
| Oct 28, 2026 7:31 PM | People Love the Balboa City Peacoat | See what they're saying. | |
| Oct 28, 2026 3:10 AM | Worth a Second Look | Fabric, fit, feel. Take another look. | |
| Oct 27, 2026 7:25 PM | Embrace the Change | Layer up for longer, cooler days. | |
| Oct 26, 2026 7:03 PM | The Homebound Collection | New styles, familiar feeling. | |
| Oct 25, 2026 8:01 AM | New Arrivals for Cold Weather | Time to bundle up. | |
| Oct 24, 2026 8:01 AM | Everyday Canvas Chore Coat | Your cold-weather staple. |
Archive
View full archiveOctober 2026 33 emails
View allOct 24, 2026 8:01 AM
Oct 23, 2026 6:00 PM
Oct 23, 2026 10:05 AM
Oct 21, 2026 7:03 PM
The Brushed Textured Knit Collection
Oct 20, 2026 7:00 PM
Oct 19, 2026 7:00 PM · Resent
When The Normal Brand sends
24% of its emails arrive in the 7 PM hour, with a second, smaller wave around 8 AM. Saturdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 21 | 1 | 0 | 0 | 0 |
| Tue | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 3 | 10 | 8 | 4 | 1 | 0 | 1 |
| Wed | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 5 | 2 | 2 | 7 | 8 | 0 | 2 | 0 |
| Thu | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 4 | 8 | 3 | 2 | 3 | 0 | 2 | 3 | 1 | 0 | 0 | 0 |
| Fri | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 6 | 1 | 1 | 2 | 10 | 1 | 1 | 0 | 4 | 1 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 20 | 0 | 3 | 1 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | 5 | 0 | 0 | 0 | 0 |
| Sun | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 15 | 1 | 3 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 2 | 7 | 0 | 0 | 1 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 1 | 2 | 0 | 2 | 0 | 1 |
| 1a | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3a | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 4a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6a | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 7a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 0 | 0 | 0 | 1 | 20 | 15 |
| 9a | 1 | 0 | 0 | 1 | 0 | 0 | 1 |
| 10a | 2 | 2 | 1 | 1 | 6 | 3 | 3 |
| 11a | 0 | 0 | 1 | 1 | 1 | 1 | 0 |
| 12p | 1 | 0 | 0 | 4 | 1 | 1 | 0 |
| 1p | 0 | 0 | 0 | 8 | 2 | 0 | 0 |
| 2p | 0 | 1 | 0 | 3 | 10 | 0 | 1 |
| 3p | 0 | 0 | 1 | 2 | 1 | 0 | 0 |
| 4p | 1 | 0 | 5 | 3 | 1 | 0 | 0 |
| 5p | 1 | 3 | 2 | 0 | 0 | 2 | 2 |
| 6p | 1 | 10 | 2 | 2 | 4 | 0 | 2 |
| 7p | 21 | 8 | 7 | 3 | 1 | 5 | 7 |
| 8p | 1 | 4 | 8 | 1 | 0 | 0 | 0 |
| 9p | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 2 | 0 | 0 | 0 | 1 |
| 11p | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 21 emails)
Based on 218 emails received from Apr 28 to Oct 29, 2026. Times in US Eastern. How we collect · When all brands send
How often The Normal Brand sends
Complete months have run between 31 and 40 emails.
- Busiest month
- Jul 2026, 40
- Quietest month
- May 2026, 31
- Busiest day
- Saturday, 33
- Quietest day
- Monday, 29
About The Normal Brand
- ESP
- Klaviyo
- Website popularity (CrUX)
- Top 500,000 sites
- Tracked since
- Apr 2026
- Emails collected
- 218
- Emails a week
- about 8
- Last sent
- Oct 29, 2026
- Sends from
- thebear@
thenormalbrand.com - Subject length
- 24 characters avg
Counts include automated emails such as a welcome series. Website popularity is the bracket the brand's site falls in by visits, from Google's public Chrome UX Report (CrUX).
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 Afropendaafropenda.com · Top 500,000 sites | Klaviyo | Top 500,000 sites | about 8 | Monday | Oct 29, 2026 | Klaviyo · about 8 a week · busiest Monday · last sent Oct 29, 2026 | |
 Aoocciaoocci.com · Top 500,000 sites | Klaviyo | Top 500,000 sites | about 8 | Monday | Oct 16, 2026 | Klaviyo · about 8 a week · busiest Monday · last sent Oct 16, 2026 | |
 32Custom32custom.com | Klaviyo | about 8 | Wednesday | Oct 17, 2026 | Klaviyo · about 8 a week · busiest Wednesday · last sent Oct 17, 2026 |
