The Simple Folk emails
The Simple Folk sends about 4 emails a week through Klaviyo, most often on Thursday around 2 AM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 4
- Busiest send time
- Thursdays at 2am ET
- Last sent
- Yesterday · Oct 31
- Tracked since
- Mar 2026
- Emails collected
- 99
Recent emails
Oct 31, 2026 5:39 PM
The baby pieces you loved, now with a little extra.
Oct 31, 2026 2:30 AM
Something to keep #3
Oct 30, 2026 5:38 PM
Real softness, real comfort, real reviews
Oct 29, 2026 5:37 PM
A few baby favorites worth knowing
Oct 28, 2026 5:36 PM
A closer look at baby essentials
Oct 28, 2026 10:00 AM
Still Here. Still Worth Wearing.
Recent subject lines
All subject linesSubject lines average 32 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 31, 2026 5:39 PM | The baby pieces you loved, now with a little extra. | Their next favorite, 15% off today. | |
| Oct 31, 2026 2:30 AM | Something to keep #3 | A little note on messy afternoons and the memories we don't plan. | |
| Oct 30, 2026 5:38 PM | Real softness, real comfort, real reviews | See why families love these pieces | |
| Oct 29, 2026 5:37 PM | A few baby favorites worth knowing | What other parents are choosing | |
| Oct 28, 2026 5:36 PM | A closer look at baby essentials | Less but better, from the start. | |
| Oct 28, 2026 10:00 AM | Still Here. Still Worth Wearing. | One last week to explore our Made to Be Worn & Archive Edits. | |
| Oct 26, 2026 7:30 AM | Outgrown, Not Outlived | Our circular shop. | |
| Oct 23, 2026 8:30 AM | The kind of days we love most | Cloudy skies, familiar company, and knits to get lost in. |
Archive
View full archiveOctober 2026 33 emails
View allOct 26, 2026 7:30 AM
Oct 23, 2026 8:30 AM
The baby pieces you loved, now with a little extra.
Oct 23, 2026 6:13 AM
The research that changed everything...
Oct 23, 2026 1:03 AM
Real softness, real comfort, real reviews
Oct 22, 2026 6:12 AM
A final goodbye to our Originals 🤎
Oct 21, 2026 8:00 PM
When The Simple Folk sends
10% of its emails arrive in the 2 AM hour, with a second, smaller wave around 1 PM. Thursdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 2 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 |
| Tue | 1 | 1 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 1 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| Wed | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 2 | 3 | 0 | 0 | 1 | 1 | 1 | 3 | 1 | 0 | 0 |
| Thu | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 1 | 0 | 0 | 2 | 2 | 1 | 1 | 2 | 2 | 1 | 1 | 1 | 1 | 0 |
| Fri | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 2 | 1 | 0 | 0 | 1 | 3 | 1 | 1 | 0 | 1 | 0 |
| Sat | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 1 | 0 |
| Sun | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 1 | 0 | 0 | 1 | 0 | 1 |
| 2a | 1 | 2 | 0 | 1 | 1 | 3 | 2 |
| 3a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6a | 0 | 1 | 1 | 1 | 1 | 0 | 0 |
| 7a | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| 8a | 1 | 0 | 0 | 0 | 1 | 2 | 0 |
| 9a | 0 | 0 | 1 | 2 | 0 | 2 | 2 |
| 10a | 1 | 0 | 1 | 1 | 1 | 1 | 0 |
| 11a | 0 | 0 | 1 | 0 | 1 | 0 | 0 |
| 12p | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| 1p | 2 | 2 | 2 | 2 | 2 | 0 | 0 |
| 2p | 1 | 2 | 3 | 2 | 1 | 0 | 0 |
| 3p | 0 | 1 | 0 | 1 | 0 | 0 | 1 |
| 4p | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| 5p | 1 | 0 | 1 | 2 | 1 | 1 | 0 |
| 6p | 1 | 0 | 1 | 2 | 3 | 2 | 1 |
| 7p | 0 | 2 | 1 | 1 | 1 | 0 | 0 |
| 8p | 1 | 0 | 3 | 1 | 1 | 0 | 1 |
| 9p | 1 | 0 | 1 | 1 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 1 | 1 | 1 | 1 |
| 11p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 3 emails)
Based on 99 emails received from Mar 16 to Oct 31, 2026. Times in US Eastern. How we collect · When all brands send
How often The Simple Folk sends
Complete months have run between 10 and 33 emails. June was not collected, so it is drawn as a gap and left out.
- Busiest month
- Oct 2026, 33
- Quietest month
- Sep 2026, 10
- Busiest day
- Thursday, 19
- Quietest day
- Sunday, 9
About The Simple Folk
- ESP
- Klaviyo
- Sites
- thesimplefolk.co, thesimplefolk.co.uk
- Tracked since
- Mar 2026
- Emails collected
- 99
- Emails a week
- about 4
- Last sent
- Oct 31, 2026
- Sends from
- hello@
thesimplefolk.co - Subject length
- 32 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 5poundstuff5poundstuff.com · Top 500,000 sites | Klaviyo | Top 500,000 sites | about 4 | Monday | Oct 30, 2026 | Klaviyo · about 4 a week · busiest Monday · last sent Oct 30, 2026 | |
 08 Left08left.com | Klaviyo | about 4 | Wednesday | Oct 31, 2026 | Klaviyo · about 4 a week · busiest Wednesday · last sent Oct 31, 2026 | ||
 A Taste Of Africaatasteofafrica.net | Klaviyo | about 4 | Saturday | Oct 25, 2026 | Klaviyo · about 4 a week · busiest Saturday · last sent Oct 25, 2026 |
