They Sent It

It never makes it back to the wardrobe

And it hardly ever needs washing.

The Small HomeThursday, Oct 22, 2026 at 6:21 AM EasternKlaviyo
The Small HomeIt never makes it back to the wardrobe
Subject
It never makes it back to the wardrobe
Preview text
And it hardly ever needs washing.
From
ayshea@thesmallhome.co.uk
Sent
Thu Oct 22, 2026, 6:21 AM ET
Size
67 KB
Images
6
Links
19, 4 of them buttons
Subject length
38 characters

Against The Small Home's usual

Sent in its busiest hour, 6 AM, which holds 66% of its emails. The subject is 38 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Small Home <[email protected]>
Subject
It never makes it back to the wardrobe
Date
Thu, 22 Oct 2026 10:21:46 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.thesmallhome.co.uk
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.thesmallhome.co.uk s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Oct 29, 2026 12:34 PMDid You See Something You Liked?
Oct 29, 2026 7:00 AMThe ones that sold out are back
Oct 27, 2026 7:00 AMOur table is as comfortable as our sofa
Oct 22, 2026 6:21 AMIt never makes it back to the wardrobe (this email)
Oct 20, 2026 6:01 AMI swear it makes my tea taste better
Oct 15, 2026 6:00 AMBoth sold out. Both are back.
Oct 13, 2026 6:53 AMQuietly hoping Friday gets cancelled

More from The Small Home

All The Small Home emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.