They Sent It

I've decided to stop playing the game.

The Instagram game, that is. And it feels pretty damn good.

The Sole CoSunday, Nov 8, 2026 at 6:30 PM EasternKlaviyo
The Sole CoI've decided to stop playing the game.
Subject
I've decided to stop playing the game.
Preview text
The Instagram game, that is. And it feels pretty damn good.
From
hello@thesoleco.au
Sent
Sun Nov 8, 2026, 6:30 PM ET
Sent to
Australia (taygra.au)
Size
56 KB
Images
8
Links
10, 5 of them buttons
Subject length
38 characters

Against The Sole Co's usual

Sent in the 6 PM hour, which holds 4% of its emails; 23% arrive in the 7 PM hour. The subject is 38 characters; its average is 34.

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Sent just before and after

Nov 8, 2026 6:30 PMI've decided to stop playing the game. (this email)
Nov 1, 2026 6:30 PMNot everyone's cup of tea? ☕
Oct 29, 2026 7:28 AMDon’t take my word for it
Oct 27, 2026 7:27 AMTAYGRAs feel different. That’s the point.
Oct 26, 2026 7:26 AMStill thinking about these? 👀
Oct 25, 2026 7:30 PM16,000 steps. No big deal.
Oct 20, 2026 7:30 PMOne pair of sneakers. Three completely different looks.

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