The 3-month rule nobody follows

Preview text: Replace your socks every 90 days. Here's what happens when you don't.

Wednesday, Apr 29, 2026 at 10:02 AM EasternKlaviyo

The WillowAceThe 3-month rule nobody follows

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Subject: The 3-month rule nobody follows
Preview text: Replace your socks every 90 days. Here's what happens when you don't.
From: contact@willowace.com
Brand: The WillowAce
ESP: Klaviyo
Sent: Wed Apr 29, 2026, 10:02 AM ET
Size: 46 KB
Images: 7
Links: 9, 3 of them buttons
Subject length: 31 characters

Against The WillowAce's usual

Sent in its busiest hour, 10 AM, which holds 46% of its emails. The subject is 31 characters; its average is 34.

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	May 6, 2026 11:01 AM	Cotton holds sweat. Alpaca wicks it away.
	May 3, 2026 10:01 AM	Your socks wore out. These won't.
	May 1, 2026 10:02 AM	Buy 2 Pairs, Get 2 Pairs Free
	Apr 29, 2026 10:02 AM	The 3-month rule nobody follows (this email)
	Apr 25, 2026 10:00 AM	3 reviews that made us stop and read twice
	Apr 22, 2026 10:02 AM	One material. Zero waste. All comfort.
	Apr 8, 2026 10:02 AM	Buy 2 Pairs, Get 2 Pairs Free