Don't use all caps

Preview text: Don't use all caps Wednesday Writing Wisdom Don't use all caps USING ALL UPPER CASE MAKES…

Tuesday, Sep 8, 2026 at 5:48 PM EasternMailchimp

Think-writeDon't use all caps

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Subject: Don't use all caps
Preview text: Don't use all caps Wednesday Writing Wisdom Don't use all caps USING ALL UPPER CASE MAKES…
From: greg@thinkwrite.com.au
Brand: Think-write
ESP: Mailchimp
Sent: Tue Sep 8, 2026, 5:48 PM ET
Sent to: Australia (think-write.com.au), Australia (thinkwrite.com.au)
Size: 34 KB
Images: 3
Links: 8, 1 of them buttons
Subject length: 18 characters

Against Think-write's usual

Sent in the 5 PM hour, which holds 21% of its emails; 50% arrive in the 6 PM hour. The subject is 18 characters; its average is 30.

	Sep 29, 2026 4:52 PM	Users don't want a document - they want answers to questions
	Sep 22, 2026 6:29 PM	If in doubt, leave it out
	Sep 15, 2026 6:14 PM	Use styles to control document look
	Sep 8, 2026 5:48 PM	Don't use all caps (this email)
	Sep 1, 2026 6:29 PM	Beware of content scatter
	Aug 25, 2026 5:59 PM	Average 15 words per sentence
	Aug 18, 2026 6:46 PM	You can start a sentence with And, But