This isn’t just blue.

Preview text: It’s not turquoise. It’s not lapis. It’s not cerulean.

Third FormThursday, Apr 30, 2026 at 5:00 PM EasternKlaviyo
Third FormThis isn’t just blue.
Subject
This isn’t just blue.
Preview text
It’s not turquoise. It’s not lapis. It’s not cerulean.
From
info@thirdform.com
Sent
Thu Apr 30, 2026, 5:00 PM ET
Sent to
thirdform.com
Size
63 KB
Images
10
Links
21, 4 of them buttons
Subject length
23 characters

Against Third Form's usual

Sent in its busiest hour, 5 PM, which holds 29% of its emails. The subject is 23 characters; its average is 24.

Report this email

Sent just before and after

May 7, 2026 6:02 PMFever Dream Drop 2 — Now Live
May 5, 2026 5:01 PMThe Driftline Maxi Has Arrived
May 3, 2026 5:00 PMDrop 2 – Coming Soon
Apr 30, 2026 5:00 PMThis isn’t just blue. (this email)
Apr 28, 2026 5:00 PMNew lace has arrived
Apr 26, 2026 5:00 PMWedding Journals
Apr 24, 2026 5:00 PMYour Favourite Dress

More from Third Form

All Third Form emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.