Designed for a lifetime.

Preview text: Classic is forever.

ThumaWednesday, Jul 1, 2026 at 10:00 PM EasternKlaviyo
ThumaDesigned for a lifetime.
Subject
Designed for a lifetime.
Preview text
Classic is forever.
From
hello@thuma.co
Brand
Thuma
Sent
Wed Jul 1, 2026, 10:00 PM ET
Size
54 KB
Images
13
Links
20, 4 of them buttons
Subject length
24 characters

Against Thuma's usual

Sent in the 10 PM hour, which holds 11% of its emails; 66% arrive in the 12 PM hour. The subject is 24 characters, the same as its average.

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Sent just before and after

Jul 4, 2026 12:01 PM2026 Best in Home Winner.
Jul 3, 2026 12:00 PMNice to meet new.
Jul 2, 2026 12:03 PMStack that.
Jul 1, 2026 10:00 PMDesigned for a lifetime. (this email)
Jun 30, 2026 12:00 PMA new taller, softer essential.
Jun 28, 2026 12:02 PMNew bedding, at its best.
Jun 26, 2026 10:01 PMWhat’s new.

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