They Sent It

One Icon, Three Ways

Three distinct takes on one unmistakable silhouette.

TilleySaturday, Aug 29, 2026 at 11:02 AM EasternKlaviyo
TilleyOne Icon, Three Ways
Subject
One Icon, Three Ways
Preview text
Three distinct takes on one unmistakable silhouette.
From
noreply@tilley.com
Brand
Tilley
Sent
Sat Aug 29, 2026, 11:02 AM ET
Sent to
uk.tilley.com
Size
48 KB
Images
9
Links
16, 3 of them buttons
Subject length
20 characters

Against Tilley's usual

Sent in its busiest hour, 11 AM, which holds 46% of its emails. The subject is 20 characters; its average is 27.

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Sent just before and after

Aug 30, 2026 4:49 AMWe Noticed This Caught Your Eye
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Aug 29, 2026 11:02 AMOne Icon, Three Ways (this email)
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