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Why does 5pm feel like the longest hour?

Hi there, There's a stretch between 5 and 6pm where everything falls apart. Dinner isn't…

ToddlaFriday, Aug 7, 2026 at 11:30 PM EasternKlaviyo
ToddlaWhy does 5pm feel like the longest hour?
Subject
Why does 5pm feel like the longest hour?
Preview text
Hi there, There's a stretch between 5 and 6pm where everything falls apart. Dinner isn't…
From
hello@toddla.co
Brand
Toddla
Sent
Fri Aug 7, 2026, 11:30 PM ET
Sent to
Colombia (dk.toddla.co), Colombia (my.toddla.co), Colombia (nz.toddla.co), Colombia (toddla.co)
Size
8 KB
Images
1
Links
2, 2 of them buttons
Subject length
40 characters

Against Toddla's usual

Sent in the 11 PM hour, which holds 3% of its emails; 35% arrive in the 12 AM hour. The subject is 40 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Toddla <[email protected]>
Subject
Why does 5pm feel like the longest hour?
Date
Sat, 08 Aug 2026 03:30:03 +0000 (UTC)
Message-ID domain
geopod-ismtpd-45
Return-Path domain
send.toddla.co
DKIM signature
d=toddla.co s=kl2
List-Unsubscribe
Present, one-click

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  1. from o1379.shared.klaviyomail.com [168.245.121.105] by our receiving server with ESMTPS
  2. by recvd-…-nzxbp with SMTP
  3. from (unnamed) by geopod-ismtpd-45 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 13, 2026 12:00 AMCould your 1-year-old play on their own for 20 minutes?
Aug 11, 2026 12:00 AMHow do other parents actually finish a meal out?
Aug 9, 2026 11:00 PMWhat your toddler learns by sorting shapes
Aug 7, 2026 11:30 PMWhy does 5pm feel like the longest hour? (this email)
Aug 5, 2026 9:30 PMWhat do you hand them in the backseat?
Aug 2, 2026 7:13 PMTake advantage inside!
Aug 2, 2026 12:00 AMWhy is bath time suddenly a battle?

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