What is Borg and why is it awesome?

Preview text: What is Borg and why is it awesome? + New women's borg fleece jackets are here Email…

Tokyo LaundrySaturday, Sep 26, 2026 at 5:02 AM EasternMailchimp
Tokyo LaundryWhat is Borg and why is it awesome?
Subject
What is Borg and why is it awesome?
Preview text
What is Borg and why is it awesome? + New women's borg fleece jackets are here Email…
From
info@tokyolaundry.com
Sent
Sat Sep 26, 2026, 5:02 AM ET
Sent to
tokyolaundry.com
Size
37 KB
Images
17
Links
23, 3 of them buttons
Subject length
35 characters

Against Tokyo Laundry's usual

Sent in its busiest hour, 5 AM, which holds 32% of its emails. The subject is 35 characters; its average is 25.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Tokyo Laundry <[email protected]>
Reply-To
…@inbound.mailchimpapp.net
Subject
What is Borg and why is it awesome?
Date
Sat, 26 Sep 2026 09:02:13 +0000
Message-ID domain
mail61.suw231.rsgsv.net
Return-Path domain
mail61.suw231.rsgsv.net
DKIM signature
d=tokyolaundry.com s=k3
List-Unsubscribe
Present, one-click
Mailer
Mailchimp Mailer
Feedback-ID sender
mc

Servers it passed through, newest first

  1. from localhost [127.0.0.1] by mail61.suw231.rsgsv.net with ESMTP

Other sending headers (names only): X-Campaign, X-campaignid, X-Report-Abuse, X-MC-User, X-Auto-Response-Suppress, X-Accounttype

Report this email

Sent just before and after

Sep 28, 2026 6:04 AMNew Cargo Fleece Joggers…
Sep 27, 2026 12:01 PMThere's still time...
Sep 27, 2026 5:01 AMYour discount has been upgraded!
Sep 26, 2026 5:02 AMWhat is Borg and why is it awesome? (this email)
Sep 25, 2026 1:32 PMNew arrivals are here…
Sep 25, 2026 3:56 AM3 Joggers for £29.99!
Sep 24, 2026 6:03 AM5 Boxers for £16!

More from Tokyo Laundry

All Tokyo Laundry emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Sep 26, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.