Beyond the scorecard
Preview text: When the numbers start to matter more than the hunt

Using this email in an article? Credit: Tom Beckbe email via They Sent It, with a link to this page. Full-size image
- Subject
- Beyond the scorecard
- Preview text
- When the numbers start to matter more than the hunt
- From
- do.not.reply@
tombeckbe.com - Brand
- Tom Beckbe
- ESP
- Klaviyo
- Sent
- Wed Oct 14, 2026, 12:45 AM ET
- Sent to
- tombeckbe.com
- Size
- 62 KB
- Images
- 19
- Links
- 21, 4 of them buttons
- Subject length
- 20 characters
Against Tom Beckbe's usual
Sent in the 12 AM hour, which holds 6% of its emails; 45% arrive in the 7 AM hour. The subject is 20 characters; its average is 23.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Tom Beckbe <[email protected]>
- Subject
- Beyond the scorecard
- Date
- Wed, 14 Oct 2026 04:45:05 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.tombeckbe.com
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.tombeckbe.com s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Oct 16, 2026 12:23 AM | Fall Staples | |
| Oct 15, 2026 12:23 AM | A Better Bag | |
| Oct 14, 2026 2:12 PM | Welcome to Tom Beckbe | |
| Oct 14, 2026 12:45 AM | Beyond the scorecard (this email) | |
| Oct 13, 2026 7:23 PM | Natural Warmth | |
| Oct 13, 2026 1:12 AM | Welcome to Tom Beckbe | |
| Oct 10, 2026 7:45 AM | A Real Experience |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 14, 2026.











