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The mistake most outdoor lights make 🔦

They try too hard.

True LumensSaturday, Mar 28, 2026 at 11:45 AM EasternKlaviyo
True LumensThe mistake most outdoor lights make 🔦
Subject
The mistake most outdoor lights make 🔦
Preview text
They try too hard.
From
support@truelumens.com
Sent
Sat Mar 28, 2026, 11:45 AM ET
Sent to
truelumens.com
Size
42 KB
Images
11
Links
11, 1 of them buttons
Subject length
38 characters

Against True Lumens's usual

Sent in the 11 AM hour, which holds 3% of its emails; 35% arrive in the 8 PM hour. The subject is 38 characters; its average is 39.

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Sent just before and after

Apr 4, 2026 1:45 PMYou’ve taken these steps 1000 times 🤯
Apr 2, 2026 9:10 PMMost homes get this wrong at night ‼️
Mar 31, 2026 8:49 PMYou’ve been told the wrong thing about lighting 🙅‍♂️
Mar 28, 2026 11:45 AMThe mistake most outdoor lights make 🔦 (this email)
Mar 26, 2026 9:10 PMThis light does two jobs at once ‼️
Mar 24, 2026 9:10 PMYour home probably has three of these 🤩
Mar 21, 2026 11:49 AMWhy your steps feel unsure at night

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