It's official: TrueDark turns ten

Preview text: Here's 20% off to celebrate.

TrueDarkTuesday, Sep 29, 2026 at 5:15 AM EasternKlaviyo
TrueDarkIt's official: TrueDark turns ten
Subject
It's official: TrueDark turns ten
Preview text
Here's 20% off to celebrate.
From
info@truedark.com
Sent
Tue Sep 29, 2026, 5:15 AM ET
Sent to
truedarkwholesale.com, yellowlighttherapy.com
Size
17 KB
Images
1
Links
4
Subject length
33 characters

Against TrueDark's usual

Sent in its busiest hour, 5 AM, which holds 32% of its emails. The subject is 33 characters, the same as its average.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Dave Asprey from TrueDark <[email protected]>
Subject
It's official: TrueDark turns ten
Date
Tue, 29 Sep 2026 09:15:03 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.truedark.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.truedark.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Oct 14, 2026 4:45 AMThings to Ghost This October
Oct 13, 2026 11:32 PMSay Goodbye to Junklight! 🕶️
Oct 7, 2026 5:00 AMPerformance Is Built After Dark
Sep 29, 2026 5:15 AMIt's official: TrueDark turns ten (this email)
Sep 22, 2026 1:26 PMThe Fall Equinox Just Reset Your Body Clock
Sep 17, 2026 11:23 AMMonaco Goes Where the Junk Light Is
Sep 11, 2026 5:00 AMYour Nervous System Needs This Signal

More from TrueDark

All TrueDark emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Sep 29, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.