They Sent It

Black Friday came early

Early access is live. Up to 50% off sitewide.

TwilloryFriday, Oct 30, 2026 at 4:15 AM EasternKlaviyo
TwilloryBlack Friday came early
Subject
Black Friday came early
Preview text
Early access is live. Up to 50% off sitewide.
From
send@twillory.com
Sent
Fri Oct 30, 2026, 4:15 AM ET
Size
93 KB
Images
12
Links
18, 5 of them buttons
Subject length
23 characters

Against Twillory's usual

Sent in the 4 AM hour, which holds 10% of its emails; 17% arrive in the 3 AM hour. The subject is 23 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Twillory <[email protected]>
Subject
Black Friday came early
Date
Fri, 30 Oct 2026 08:15:27 +0000 (UTC)
Message-ID domain
geopod-ismtpd-79
Return-Path domain
send.twillory.com
DKIM signature
d=twillory.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-brrh8 with SMTP
  2. from (unnamed) by geopod-ismtpd-79 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Nov 1, 2026 3:29 PMICYMI Black Friday is here!: <b>20-50% off</b> sitewide
Nov 1, 2026 3:15 AMWho’s on your list?
Oct 31, 2026 4:15 AMIn case you missed it
Oct 30, 2026 4:15 AMBlack Friday came early (this email)
Oct 29, 2026 4:15 AMA first look, just for you
Oct 28, 2026 4:15 AMLayer up
Oct 27, 2026 4:15 AMWhat just landed ➡️

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