They Sent It

Lips don’t lie 🫦

Pretty is expected. SPF 40 is bonus

UndefinedSaturday, Jul 18, 2026 at 5:34 PM EasternKlaviyo
UndefinedLips don’t lie 🫦
Subject
Lips don’t lie 🫦
Preview text
Pretty is expected. SPF 40 is bonus
From
dorian@undefinedco.com
Sent
Sat Jul 18, 2026, 5:34 PM ET
Sent to
undefinedbeautyco.com, undefinedco.com
Size
41 KB
Images
13
Links
14, 3 of them buttons
Subject length
16 characters

Against Undefined's usual

Sent in the 5 PM hour, which holds 3% of its emails; 12% arrive in the 6 PM hour. The subject is 16 characters; its average is 27.

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Sent just before and after

Aug 7, 2026 12:28 PMShe’s not basic 💁🏽‍♀️
Jul 31, 2026 12:13 PMThe last place to skip SPF 💋
Jul 29, 2026 9:02 PMNot all lip oils protect 🫦
Jul 18, 2026 5:34 PMLips don’t lie 🫦 (this email)
Jul 18, 2026 1:35 PMCult favorite for a reason ✨
Jul 16, 2026 8:29 PMCult favorite for a reason ✨
Jul 16, 2026 5:35 PMWait.. this has SPF?! 🫪

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