They Sent It

The Conditioner “Rule” We Break

Consider this your sign to rethink your routine.

Under LunaTuesday, Aug 11, 2026 at 12:30 PM EasternKlaviyo
Under LunaThe Conditioner “Rule” We Break
Subject
The Conditioner “Rule” We Break
Preview text
Consider this your sign to rethink your routine.
From
hi@underluna.com
Sent
Tue Aug 11, 2026, 12:30 PM ET
Size
49 KB
Images
8
Links
23, 8 of them buttons
Subject length
33 characters

Against Under Luna's usual

Sent in its busiest hour, 12 PM, which holds 49% of its emails. The subject is 33 characters, the same as its average.

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From
Under Luna <[email protected]>
Subject
The Conditioner “Rule” We Break
Date
Tue, 11 Aug 2026 16:30:11 +0000 (UTC)
Message-ID domain
geopod-ismtpd-7
Return-Path domain
send.underluna.com
DKIM signature
d=underluna.com s=kl2
List-Unsubscribe
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Servers it passed through, newest first

  1. by recvd-…-lbcpj with SMTP
  2. from (unnamed) by geopod-ismtpd-7 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 18, 2026 12:31 PM2 weeks camping—this came everywhere with us.🌲
Aug 15, 2026 12:31 PM4 conditioners, 4 different needs.
Aug 13, 2026 12:31 PMWhich conditioner is right for you?
Aug 11, 2026 12:30 PMThe Conditioner “Rule” We Break (this email)
Aug 6, 2026 12:32 PMWhich scalp serum is right for you? 🍯
Aug 4, 2026 12:30 PMOily scalp, dry ends?
Aug 3, 2026 1:02 PMDid you hear??

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