Why do we do what we do?

Preview text: It all started with one simple goal: everyday comfort.

UnderworksWednesday, Jul 22, 2026 at 10:15 AM EasternKlaviyo
UnderworksWhy do we do what we do?
Subject
Why do we do what we do?
Preview text
It all started with one simple goal: everyday comfort.
From
marketing@underworks.com.au
Sent
Wed Jul 22, 2026, 10:15 AM ET
Sent to
alldaysocks.com
Size
59 KB
Images
12
Links
18, 5 of them buttons
Subject length
24 characters

Against Underworks's usual

Sent in the 10 AM hour, which holds 6% of its emails; 18% arrive in the 3 AM hour. The subject is 24 characters; its average is 31.

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Sent just before and after

Jul 27, 2026 10:21 AMLast nudge for 10% Off! ⏰
Jul 26, 2026 7:19 AMDid you see something you liked?
Jul 24, 2026 1:45 AMComfort That Performs
Jul 22, 2026 10:15 AMWhy do we do what we do? (this email)
Jul 21, 2026 10:02 AMWelcome! Enjoy 10% Off Your First Purchase!
Jul 14, 2026 3:00 AMSlippery socks are a thing of the past
Jul 10, 2026 2:30 AMDavid Zaharakis x Underworks

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