Better than silk. Starting at $44.

Preview text: Cupro. Remember this word.

Saturday, Jul 4, 2026 at 7:55 PM EasternKlaviyo

Universal StandardBetter than silk. Starting at $44.

Fit to screenFull size

Using this email in an article? Credit: Universal Standard email via They Sent It, with a link to this page. Full-size image

Subject: Better than silk. Starting at $44.
Preview text: Cupro. Remember this word.
From: hello@universalstandard.com
Brand: Universal Standard
ESP: Klaviyo
Sent: Sat Jul 4, 2026, 7:55 PM ET
Sent to: Colombia (universalstandard.co), universalstandard.com, universalstandard.fashion, universalstandard.net, universalstandard.nyc, universalstandardclothing.com, universalstandardclothing.nyc
Size: 61 KB
Images: 12
Links: 16, 6 of them buttons
Subject length: 34 characters

Against Universal Standard's usual

Sent in its busiest hour, 7 PM, which holds 33% of its emails. The subject is 34 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

from o1312.shared.klaviyomail.com [167.89.100.86] by our receiving server with ESMTPS
by recvd-…-26zpj with SMTP
from (unnamed) by geopod-ismtpd-9 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Jul 5, 2026 7:45 PM	30% off + extra 10% ENDS SOON!
	Jul 5, 2026 2:55 PM	The sale is leaving. Don't be dramatic about it.
	Jul 5, 2026 9:45 AM	$44. $74. 30% off + extra 10%. Pick your favorite.
	Jul 4, 2026 7:55 PM	Better than silk. Starting at $44. (this email)
	Jul 4, 2026 2:45 PM	30% off & an extra 10%?!
	Jul 4, 2026 9:30 AM	ALERT! Everything's on DOUBLE sale
	Jul 3, 2026 7:55 PM	$298 dress NOW $74. You're welcome.