You’re not paying for air.

Preview text: Here’s what’s actually happening inside your VACA bag.

Vaca Chips

Tuesday, Sep 22, 2026 at 8:31 AM EasternKlaviyo

Vaca ChipsYou’re not paying for air.

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You’re not paying for air. - email from Vaca Chips

Using this email in an article? Credit: Vaca Chips email via They Sent It, with a link to this page. Full-size image

Subject: You’re not paying for air.
Preview text: Here’s what’s actually happening inside your VACA bag.
From: support@vacachips.com
Brand: Vaca Chips
ESP: Klaviyo
Sent: Tue Sep 22, 2026, 8:31 AM ET
Size: 37 KB
Images: 4
Links: 4, 1 of them buttons
Subject length: 26 characters

Against Vaca Chips's usual

Sent in the 8 AM hour, which holds 16% of its emails; 26% arrive in the 9 AM hour. The subject is 26 characters; its average is 28.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Vaca Chips <[email protected]>
Subject: You’re not paying for air.
Date: Tue, 22 Sep 2026 12:31:49 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: send.vacachips.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=vacachips.com s=kl1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 4, 2026 12:30 PM	“I’ll just try one” 🤡
	Oct 1, 2026 3:30 PM	Don’t look 👀
	Sep 29, 2026 11:17 AM	Wait… cows can do WHAT?
	Sep 22, 2026 8:31 AM	You’re not paying for air. (this email)
	Sep 15, 2026 9:44 AM	Your cooking oil can’t take the heat 👀
	Sep 12, 2026 9:53 AM	Don’t knock it till you try it
	Sep 8, 2026 4:57 PM	Big Food spent millions perfecting it.