It started as a joke

Preview text: The whole company came out of that one sentence.

Thursday, Oct 15, 2026 at 12:34 AM EasternKlaviyo

Fit to screenFull size

It started as a joke - email from Vacation Darts

Using this email in an article? Credit: Vacation Darts email via They Sent It, with a link to this page. Full-size image

Subject: It started as a joke
Preview text: The whole company came out of that one sentence.
From: joey@vacationdarts.com
Brand: Vacation Darts
ESP: Klaviyo
Sent: Thu Oct 15, 2026, 12:34 AM ET
Size: 59 KB
Images: 17
Links: 18, 3 of them buttons
Subject length: 20 characters

Against Vacation Darts's usual

Sent in the 12 AM hour, which holds 8% of its emails; 13% arrive in the 1 PM hour. The subject is 20 characters; its average is 31.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Joey at Vacation Darts <[email protected]>
Subject: It started as a joke
Date: Thu, 15 Oct 2026 04:34:26 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.vacationdarts.vacationdarts.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=vacationdarts.vacationdarts.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

	Oct 17, 2026 12:36 AM	What people say when I'm not in the room
	Oct 16, 2026 1:27 PM	Okay, fine. I'm restocking it.
	Oct 16, 2026 12:35 AM	The one everyone ends up buying
	Oct 15, 2026 12:34 AM	It started as a joke (this email)
	Oct 15, 2026 12:34 AM	Here's how you save
	Oct 14, 2026 12:50 PM	No more restocks in 2026
	Oct 13, 2026 12:32 AM	Here's how you save