How Caltex got buy-in for repositioning.
Preview text: How Caltex got buy-in for repositioning. 96 47% lift in purchase intent. Tested in days…

Using this email in an article? Credit: Vase.ai email via They Sent It, with a link to this page. Full-size image
- Subject
- How Caltex got buy-in for repositioning.
- Preview text
- How Caltex got buy-in for repositioning. 96 47% lift in purchase intent. Tested in days…
- From
- julie@
vase.ai - Brand
- Vase.ai
- ESP
- HubSpot
- Sent
- Wed Oct 7, 2026, 1:58 PM ET
- Sent to
- vase.ai
- Size
- 26 KB
- Images
- 1
- Links
- 5, 1 of them buttons
- Subject length
- 40 characters
Against Vase.ai's usual
Sent in the 1 PM hour, which holds 16% of its emails; 17% arrive in the 5 PM hour. The subject is 40 characters; its average is 39.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Julie from Vase.ai <[email protected]>
- Reply-To
- [email protected]
- Subject
- How Caltex got buy-in for repositioning.
- Date
- Thu, 8 Oct 2026 01:58:31 +0800
- Message-ID domain
- bf01x.hubspotemail.net
- Return-Path domain
- bf01x.hubspotemail.net
- DKIM signature
- d=bf01x.hubspotemail.net s=hs1; d=vase.ai s=hs2
- List-Unsubscribe
- Present, one-click
- Feedback-ID sender
- HubSpot
Other sending headers (names only): X-HS-Cid, X-Report-Abuse-To
Sent just before and after
| Oct 12, 2026 10:32 PM | Launching or campaigning next year? | |
| Oct 12, 2026 10:32 PM | What's new in next year's plan? | |
| Oct 10, 2026 7:08 PM | Your free consumer data is inside | |
| Oct 7, 2026 1:58 PM | How Caltex got buy-in for repositioning. (this email) | |
| Sep 23, 2026 1:58 PM | When did you last check brand health? | |
| Sep 9, 2026 1:58 PM | 5 SKUs planned. Consumers wanted 2. | |
| Sep 3, 2026 2:22 AM | Singapore Media Report 2026: why heavy users aren't your best prospects |
More from Vase.ai
All Vase.ai emailsKnow What Your Customers Want, With Confidence
Nov 8, 2026 5:01 PM
How top CMOs validate before launch.
Nov 6, 2026 4:42 PM
How top CMOs validate before launch.
Nov 6, 2026 6:53 AM
Quick question before we move on
Nov 6, 2026 6:53 AM
Carsome's CMO found a blind spot.
Nov 5, 2026 6:08 PM
RM5K now or a RM500K post-mortem?
Nov 4, 2026 12:58 PM
What does RM5,000 of research actually get you?
Nov 3, 2026 5:01 PM
Know What Your Customers Want, With Confidence
Nov 2, 2026 6:51 AM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 7, 2026.









