Sales were falling. Then they asked why.

Preview text: Sales were falling. Then they asked why. 96 Baskin-Robbins found the answer in research…

Vase.aiSaturday, May 30, 2026 at 1:04 AM EasternHubSpot
Vase.aiSales were falling. Then they asked why.
Subject
Sales were falling. Then they asked why.
Preview text
Sales were falling. Then they asked why. 96 Baskin-Robbins found the answer in research…
From
julie@vase.ai
Brand
Vase.ai
Sent
Sat May 30, 2026, 1:04 AM ET
Sent to
vase.ai
Size
27 KB
Images
1
Links
4, 1 of them buttons
Subject length
40 characters

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Sent in the 1 AM hour, which holds 14% of its emails; 17% arrive in the 5 PM hour. The subject is 40 characters; its average is 39.

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From
Julie from Vase.ai <[email protected]>
Subject
Sales were falling. Then they asked why.
Date
Sat, 30 May 2026 13:04:59 +0800
Message-ID domain
bf01x.hubspotemail.net
Return-Path domain
bf01x.hubspotemail.net
DKIM signature
d=bf01x.hubspotemail.net s=hs2; d=vase.ai s=hs1
Authentication
dkim=pass (bf01x.hubspotemail.net), dkim=pass (vase.ai), spf=pass (bf01x.hubspotemail.net), dmarc=pass (vase.ai)
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HubSpot

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  1. from 4f2o1f.bf01x.hubspotemail.net [108.179.150.177] by our receiving server with ESMTPS

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Sent just before and after

Jun 11, 2026 12:30 PMWhen did you last check brand health?
Jun 11, 2026 3:28 AMFMCG Brand Switching Report 2026
May 30, 2026 1:10 AMRed Bull killed a launch (on purpose).
May 30, 2026 1:04 AMSales were falling. Then they asked why. (this email)
May 29, 2026 12:31 PMLeadership loved it. Consumers didn't.
May 29, 2026 12:30 PM5 SKUs planned. Consumers wanted 2.
May 13, 2026 12:56 AMSales were falling. Then they asked why.

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