11:59 PM changes everything.

VavcraftSunday, May 17, 2026 at 1:25 PM EasternKlaviyo
Vavcraft11:59 PM changes everything.
Subject
11:59 PM changes everything.
From
support@vavcraft.com
Sent
Sun May 17, 2026, 1:25 PM ET
Size
15 KB
Images
1
Links
4, 1 of them buttons
Subject length
28 characters

Against Vavcraft's usual

Sent in the 1 PM hour, which holds 6% of its emails; 37% arrive in the 11 AM hour. The subject is 28 characters; its average is 38.

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Sent just before and after

May 25, 2026 11:45 AMTONIGHT ONLY: Memorial Day Sale 20% OFF ends at midnight
May 24, 2026 11:45 AMI have to be honest with you about tomorrow
May 22, 2026 11:45 AMSpecial Access: Memorial Day Sale Ahead!
May 17, 2026 1:25 PM11:59 PM changes everything. (this email)
May 14, 2026 1:08 PMNEW NEW NEW | You Asked, We Listened
May 10, 2026 12:03 PMWe wanted to do something special | FREE ITEM !
May 6, 2026 3:50 PMLAST 24 HOURS of Our Mother’s Day Sale

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