Last call for early access
Preview text: No more discount. No more free mascara. After tonight, full price.
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- Subject
- Last call for early access
- Preview text
- No more discount. No more free mascara. After tonight, full price.
- From
- support@
vimacosmetics.com - Brand
- VIMA
- ESP
- Klaviyo
- Sent
- Fri May 15, 2026, 10:35 AM ET
- Sent to
- au.vimacosmetics.com, us.vimacosmetics.com
- Size
- 46 KB
- Images
- 12
- Links
- 13, 4 of them buttons
- Subject length
- 26 characters
Against VIMA's usual
Sent in the 10 AM hour, which holds 18% of its emails; 18% arrive in the 9 AM hour. The subject is 26 characters; its average is 36.
Sent just before and after
| May 18, 2026 9:06 AM | Real talk from women who bought this weekend. | |
| May 18, 2026 8:07 AM | I haven't worn eyeshadow in 8 years | |
| May 17, 2026 10:02 AM | VIMA Instant Glow is here. (No more waiting.) | |
| May 15, 2026 10:35 AM | Last call for early access (this email) | |
| May 14, 2026 4:27 PM | Powder shadows can't do this. | |
| May 13, 2026 9:06 PM | It's here. Reserve your spot before public launch. | |
| May 11, 2026 7:08 PM | Something we've been building for 18 months |
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