Last call for early access

Preview text: No more discount. No more free mascara. After tonight, full price.

VIMAFriday, May 15, 2026 at 10:35 AM EasternKlaviyo
VIMALast call for early access
Subject
Last call for early access
Preview text
No more discount. No more free mascara. After tonight, full price.
From
support@vimacosmetics.com
Brand
VIMA
Sent
Fri May 15, 2026, 10:35 AM ET
Sent to
au.vimacosmetics.com, us.vimacosmetics.com
Size
46 KB
Images
12
Links
13, 4 of them buttons
Subject length
26 characters

Against VIMA's usual

Sent in the 10 AM hour, which holds 18% of its emails; 18% arrive in the 9 AM hour. The subject is 26 characters; its average is 36.

Report this email

Sent just before and after

May 18, 2026 9:06 AMReal talk from women who bought this weekend.
May 18, 2026 8:07 AMI haven't worn eyeshadow in 8 years
May 17, 2026 10:02 AMVIMA Instant Glow is here. (No more waiting.)
May 15, 2026 10:35 AMLast call for early access (this email)
May 14, 2026 4:27 PMPowder shadows can't do this.
May 13, 2026 9:06 PMIt's here. Reserve your spot before public launch.
May 11, 2026 7:08 PMSomething we've been building for 18 months

More from VIMA

All VIMA emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.