The 60-second rule that changes how your foundation wears.

Preview text: It's the step most women skip. Here's why it matters after 40.

VIMAMonday, Apr 20, 2026 at 10:02 AM EasternKlaviyo
VIMAThe 60-second rule that changes how your foundation wears.
Subject
The 60-second rule that changes how your foundation wears.
Preview text
It's the step most women skip. Here's why it matters after 40.
From
support@vimacosmetics.com
Brand
VIMA
Sent
Mon Apr 20, 2026, 10:02 AM ET
Sent to
au.vimacosmetics.com, us.vimacosmetics.com
Size
68 KB
Images
15
Links
17, 6 of them buttons
Subject length
58 characters

Against VIMA's usual

Sent in the 10 AM hour, which holds 18% of its emails; 18% arrive in the 9 AM hour. The subject is 58 characters; its average is 36.

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From
VIMA - Mila <[email protected]>
Subject
The 60-second rule that changes how your foundation wears.
Date
Mon, 20 Apr 2026 14:02:19 +0000 (UTC)
Message-ID domain
geopod-ismtpd-110
Return-Path domain
send.au.vimacosmetics.com
DKIM signature
d=au.vimacosmetics.com s=kl2
List-Unsubscribe
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  1. from o1322.shared.klaviyomail.com [167.89.69.210] by our receiving server with ESMTPS
  2. by recvd-…-s5qrh with SMTP
  3. from (unnamed) by geopod-ismtpd-110 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Apr 26, 2026 9:04 AMMother’s Day starts now (This is the perfect gift)
Apr 21, 2026 4:01 PMYou've been patient with your skin long enough.
Apr 21, 2026 8:00 AMMost women your age were never taught this.
Apr 20, 2026 10:02 AMThe 60-second rule that changes how your foundation wears. (this email)
Apr 19, 2026 2:08 PMBrenda (67) almost gave up on foundation…
Apr 18, 2026 9:22 PMDon’t leave your glow on read
Apr 16, 2026 9:30 AMHelena forgot she was wearing it..

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