They Sent It

Candy that does something.

5g Creatine Monohydrate. Zero sugar.

VMI SportsThursday, Aug 13, 2026 at 11:08 AM EasternKlaviyo
VMI SportsCandy that does something.
Subject
Candy that does something.
Preview text
5g Creatine Monohydrate. Zero sugar.
From
sales@vmisports.com
Sent
Thu Aug 13, 2026, 11:08 AM ET
Size
40 KB
Images
15
Links
15, 1 of them buttons
Subject length
26 characters

Against VMI Sports's usual

Sent in its busiest hour, 11 AM, which holds 75% of its emails. The subject is 26 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
VMI Sports <[email protected]>
Subject
Candy that does something.
Date
Thu, 13 Aug 2026 15:08:12 +0000 (UTC)
Message-ID domain
geopod-ismtpd-71
Return-Path domain
send.vmisports.com
DKIM signature
d=vmisports.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-vcmhc with SMTP
  2. from (unnamed) by geopod-ismtpd-71 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 25, 2026 11:08 AMMost creatine has a purity problem. Ours doesn't.
Aug 20, 2026 11:08 AMMost brands add creatine to a pre-workout.
Aug 18, 2026 11:08 AMYour worst sessions aren't an energy problem.
Aug 13, 2026 11:08 AMCandy that does something. (this email)
Aug 11, 2026 11:08 AMWhy your pre-workout feels weaker now.
Aug 6, 2026 11:09 AMOne scoop replaces two products. Here's how.
Aug 4, 2026 11:04 AMYou're spending more than you need to.

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