They Sent It

Outerwear? Sorted.

Five jackets, whatever the forecast.

Wat the BrandSaturday, Oct 3, 2026 at 3:00 AM EasternKlaviyo
Wat the BrandOuterwear? Sorted.
Subject
Outerwear? Sorted.
Preview text
Five jackets, whatever the forecast.
From
support@watthebrand.com
Sent
Sat Oct 3, 2026, 3:00 AM ET
Sent to
watthebrand.com, wearetwinset.com
Size
53 KB
Images
18
Links
24, 10 of them buttons
Subject length
18 characters

Against Wat the Brand's usual

Sent in the 3 AM hour, which holds 11% of its emails; 48% arrive in the 1 AM hour. The subject is 18 characters; its average is 28.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
WAT THE BRAND <[email protected]>
Subject
Outerwear? Sorted.
Date
Sat, 03 Oct 2026 07:00:46 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.watthebrand.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.watthebrand.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Oct 8, 2026 1:45 AMForecast: Effortless.
Oct 6, 2026 1:45 AMThe City Dress Code
Oct 4, 2026 2:01 PMA Week In WAT.
Oct 3, 2026 3:00 AMOuterwear? Sorted. (this email)
Oct 1, 2026 1:45 AMMeet your new everyday uniform in Slate 🩶
Sep 29, 2026 1:45 AMOkay girls, let’s talk denim 👖
Sep 27, 2026 2:01 PMSunday Scrolling…

More from Wat the Brand

All Wat the Brand emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.