1 in 4 homes still has lead pipes.

Preview text: Get £20 off to fix that.

Water2Thursday, Jun 11, 2026 at 2:15 PM EasternKlaviyo
Water21 in 4 homes still has lead pipes.
Subject
1 in 4 homes still has lead pipes.
Preview text
Get £20 off to fix that.
From
hello@water2.com
Brand
Water2
Sent
Thu Jun 11, 2026, 2:15 PM ET
Size
47 KB
Images
7
Links
12, 5 of them buttons
Subject length
34 characters

Against Water2's usual

Sent in its busiest hour, 2 PM, which holds 64% of its emails. The subject is 34 characters; its average is 32.

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From
Water2 <[email protected]>
Subject
1 in 4 homes still has lead pipes.
Date
Thu, 11 Jun 2026 18:15:13 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.water2.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.water2.com s=mtd1
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  2. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

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Sent just before and after

Jun 15, 2026 2:15 PMThe big reveal...
Jun 14, 2026 2:00 PMA year in the making. Here it is.
Jun 13, 2026 2:15 PMThis is not everything…
Jun 11, 2026 2:15 PM1 in 4 homes still has lead pipes. (this email)
Jun 9, 2026 2:01 PMYou asked. We listened.
Jun 7, 2026 2:01 PM21,223 5⭐️ Reviews (and counting)
Jun 4, 2026 2:00 PM1 install. 10 minutes. Up to 1 year of delicious water.

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