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Step Into the Cool

Aerolite+ is made for warm days and lighter-feeling legs.

WellowTuesday, Jun 23, 2026 at 7:22 AM EasternKlaviyo
WellowStep Into the Cool
Subject
Step Into the Cool
Preview text
Aerolite+ is made for warm days and lighter-feeling legs.
From
team@emails.wearwellow.com
Brand
Wellow
Sent
Tue Jun 23, 2026, 7:22 AM ET
Sent to
hellowellow.com, wearwellow.com, wellowcompression.com
Size
56 KB
Images
23
Links
24, 4 of them buttons
Subject length
18 characters

Against Wellow's usual

Sent in the 7 AM hour, which holds 2% of its emails; 16% arrive in the 9 AM hour. The subject is 18 characters; its average is 37.

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Sent just before and after

Jun 24, 2026 12:14 PMA little nudge: 20% off your first pair
Jun 24, 2026 10:25 AMTake 30% off—our biggest first-time offer
Jun 23, 2026 10:26 AMLast chance for 20% off
Jun 23, 2026 7:22 AMStep Into the Cool (this email)
Jun 22, 2026 6:00 PMAerolite+ Is Wellow’s Coolest Sock Yet
Jun 22, 2026 10:26 AMA little nudge: 20% off your first pair
Jun 21, 2026 7:00 PMNEW: No-Shows Are Here

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