Five years ago, we accidentally invented a holiday…

Preview text: We’ve forgot about it the past couple years. But we remembered this year.

Thursday, Apr 9, 2026 at 4:35 AM EasternKlaviyo

WESNFive years ago, we accidentally invented a holiday…

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Subject: Five years ago, we accidentally invented a holiday…
Preview text: We’ve forgot about it the past couple years. But we remembered this year.
From: eu@wesn.com
Brand: WESN
ESP: Klaviyo
Sent: Thu Apr 9, 2026, 4:35 AM ET
Sent to: United Kingdom (wesn.co.uk)
Size: 33 KB
Images: 10
Links: 13, 1 of them buttons
Subject length: 51 characters

Against WESN's usual

Sent in the 4 AM hour, which holds 13% of its emails; 16% arrive in the 11 AM hour. The subject is 51 characters; its average is 32.

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