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Behind the CMC

A year of testing, refining, and pushing the details further.

while on earthThursday, Sep 3, 2026 at 12:08 PM EasternKlaviyo
while on earthBehind the CMC
Subject
Behind the CMC
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A year of testing, refining, and pushing the details further.
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hello@whileonearth.co
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Thu Sep 3, 2026, 12:08 PM ET
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59 KB
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21
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24, 3 of them buttons
Subject length
14 characters

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Sent in its busiest hour, 12 PM, which holds 54% of its emails. The subject is 14 characters; its average is 29.

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Sent just before and after

Sep 8, 2026 4:30 PMOne colorway. Three ways to move.
Sep 6, 2026 12:02 PMThe CMC made some noise.
Sep 5, 2026 12:02 PMOur new footwear lineup
Sep 3, 2026 12:08 PMBehind the CMC (this email)
Sep 1, 2026 5:01 PMInspired by the Bay Area.
Aug 30, 2026 12:30 PMThe CMC, shot by Geoff Lowe
Aug 27, 2026 12:02 PMThe CMC in motion

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