White Runway subject lines
37 subject lines averaging 31 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 30, 2026 12:00 AM | Still need a Melbourne Cup outfit? | 34 | Back in stock best sellers from Bariano, Nookie, TOJHA and more | Oct 30, 2026 12:00 AM · 34 characters. Back in stock best sellers from Bariano, Nookie, TOJHA and more | |
| Oct 27, 2026 8:20 PM | YOUR $199 DRESS AWAITS | 22 | Nicoletta Secret Sale. Ends tomorrow at 10am AEST | Oct 27, 2026 8:20 PM · 22 characters. Nicoletta Secret Sale. Ends tomorrow at 10am AEST | |
| Oct 23, 2026 1:10 AM | Ready, set, race day 🏇 | 22 | Find your favourite in our spring racing edit. | Oct 23, 2026 1:10 AM · 22 characters. Find your favourite in our spring racing edit. | |
| Oct 16, 2026 1:01 AM | The Red Edit. | 13 | New arrivals from Catherine Ferraro, plus more red and wine favourites | Oct 16, 2026 1:01 AM · 13 characters. New arrivals from Catherine Ferraro, plus more red and wine favourites | |
| Oct 12, 2026 6:58 PM | Trellis Lane: The Race-Day Edit | 31 | From Derby Day monochrome to Cup Day colour, find your look for every date on the… | Oct 12, 2026 6:58 PM · 31 characters. From Derby Day monochrome to Cup Day colour, find your look for every date on the… | |
| Oct 9, 2026 12:36 PM | We’ve missed you, should we stay in touch? | 42 | Let us know if you still want updates on our latest collections and styling inspo | Oct 9, 2026 12:36 PM · 42 characters. Let us know if you still want updates on our latest collections and styling inspo | |
| Oct 6, 2026 3:30 AM | Your school formal dress? Meet Romi. | 36 | 17 colours, sizes 4–30. Find your favourite these school holidays. | Oct 6, 2026 3:30 AM · 36 characters. 17 colours, sizes 4–30. Find your favourite these school holidays. | |
| Oct 1, 2026 6:00 PM | Final call for $99 dresses | 26 | The Samantha Rose sale ends at 10am today. | Oct 1, 2026 6:00 PM · 26 characters. The Samantha Rose sale ends at 10am today. | |
| Sep 30, 2026 8:00 PM | $99 dresses. Ends tomorrow. | 27 | One day left to shop the Samantha Rose sale. | Sep 30, 2026 8:00 PM · 27 characters. One day left to shop the Samantha Rose sale. | |
| Sep 29, 2026 8:08 PM | Samantha Rose styles, now $99 | 29 | For 48 hours only, online and in store. Selected styles only. | Sep 29, 2026 8:08 PM · 29 characters. For 48 hours only, online and in store. Selected styles only. | |
| Sep 27, 2026 4:02 AM | The dress you keep seeing | 25 | Alice in ivory. Only at White Runway. | Sep 27, 2026 4:02 AM · 25 characters. Alice in ivory. Only at White Runway. | |
| Sep 22, 2026 8:15 PM | Spring racing, sorted | 21 | Your race-day looks, styled for the season. | Sep 22, 2026 8:15 PM · 21 characters. Your race-day looks, styled for the season. | |
| Sep 15, 2026 4:30 AM | School formal season starts here | 32 | New Nicoletta & Effie Kats, made-to-order styles in sizes 4–30 and more ways to find your… | Sep 15, 2026 4:30 AM · 32 characters. New Nicoletta & Effie Kats, made-to-order styles in sizes 4–30 and more ways to find your… | |
| Sep 10, 2026 4:30 AM | The Spring Cocktail Edit: New BY JOHNNY | 39 | Meet the latest midis and shop our event ready edit. | Sep 10, 2026 4:30 AM · 39 characters. Meet the latest midis and shop our event ready edit. | |
| Sep 5, 2026 7:01 PM | New Elle Zeitoune has arrived | 29 | Meet the latest dresses made for every spring RSVP. | Sep 5, 2026 7:01 PM · 29 characters. Meet the latest dresses made for every spring RSVP. | |
| Sep 2, 2026 4:30 AM | FINAL HOURS: SECRET SALE 50% OFF ⏰ | 34 | Your VIP access ends at 9am tomorrow. | Sep 2, 2026 4:30 AM · 34 characters. Your VIP access ends at 9am tomorrow. | |
| Aug 31, 2026 7:14 PM | YOU'RE IN. SECRET SALE: 50% OFF 🔐 | 33 | Sale starts now, 48hrs only. Your password is inside. | Aug 31, 2026 7:14 PM · 33 characters. Sale starts now, 48hrs only. Your password is inside. | |
| Aug 30, 2026 12:03 AM | Back in Stock: Eloisa + Veronica | 32 | Eloisa in 13 colours + the return of Veronica. | Aug 30, 2026 12:03 AM · 32 characters. Eloisa in 13 colours + the return of Veronica. | |
| Aug 24, 2026 7:00 PM | Meet Elliatt's Mix & Match Satin | 32 | Wedding guests, bridesmaids and every RSVP in between. | Aug 24, 2026 7:00 PM · 32 characters. Wedding guests, bridesmaids and every RSVP in between. | |
| Aug 20, 2026 8:02 PM | Enter Your Bridal Era. | 22 | For the moments before, during and after the aisle. | Aug 20, 2026 8:02 PM · 22 characters. For the moments before, during and after the aisle. | |
| Aug 5, 2026 7:09 PM | FINAL HOURS | 50 Dresses. Just $50. | 35 | Ends midday today. | Aug 5, 2026 7:09 PM · 35 characters. Ends midday today. | |
| Aug 4, 2026 10:00 PM | $50 dresses are going fast | 26 | Ends midday Thursday. | Aug 4, 2026 10:00 PM · 26 characters. Ends midday Thursday. | |
| Aug 3, 2026 8:31 PM | 50 Dresses. Just $50. | 21 | 50 hours only. Ends midday Thursday. | Aug 3, 2026 8:31 PM · 21 characters. 50 hours only. Ends midday Thursday. | |
| Aug 3, 2026 12:00 AM | Something is Coming. Set Your Alarm. | 36 | Tomorrow, 10AM. | Aug 3, 2026 12:00 AM · 36 characters. Tomorrow, 10AM. | |
| Jul 31, 2026 6:30 PM | Meet Sierra. | 12 | Plus, discover Nicoletta’s full Soft Suiting Collection. | Jul 31, 2026 6:30 PM · 12 characters. Plus, discover Nicoletta’s full Soft Suiting Collection. | |
| Jul 28, 2026 6:30 PM | The bridesmaid edit your Pinterest board needs | 46 | Discover the latest Samantha Rose bridesmaid styles | Jul 28, 2026 6:30 PM · 46 characters. Discover the latest Samantha Rose bridesmaid styles | |
| Jul 26, 2026 5:30 AM | Back in Stock (and coming soon) | 31 | Your favourites, back in stock and available for pre-order. | Jul 26, 2026 5:30 AM · 31 characters. Your favourites, back in stock and available for pre-order. | |
| Jul 21, 2026 5:30 AM | New Trellis Lane Has Arrived | 28 | Elegant new styles for wedding guests, mothers of the bride & more. | Jul 21, 2026 5:30 AM · 28 characters. Elegant new styles for wedding guests, mothers of the bride & more. | |
| Jul 17, 2026 5:30 AM | 50% OFF Flash Sale | Final Sizes Going Fast | 43 | Nookie, Elliatt, Bariano, Elle Zeitoune & more. Ends midnight Sunday. | Jul 17, 2026 5:30 AM · 43 characters. Nookie, Elliatt, Bariano, Elle Zeitoune & more. Ends midnight Sunday. | |
| Jul 16, 2026 1:00 AM | FLASH SALE: 50% Off Final Sizes | 31 | Four days only. Includes new arrivals + best sellers | Jul 16, 2026 1:00 AM · 31 characters. Four days only. Includes new arrivals + best sellers | |
| Jul 12, 2026 5:45 AM | FINAL HOURS : TAKE AN EXTRA 30% OFF | 35 | Ends midnight tomorrow. Don't miss out. | Jul 12, 2026 5:45 AM · 35 characters. Ends midnight tomorrow. Don't miss out. | |
| Jul 7, 2026 6:03 PM | Exclusive Nookie Has Arrived | 28 | You Won't Find These Anywhere Else... | Jul 7, 2026 6:03 PM · 28 characters. You Won't Find These Anywhere Else... | |
| Jul 5, 2026 6:00 AM | Try Before You Buy: Bridal Made Easy | 36 | Try up to 3 bridal gowns at home before making your decision. | Jul 5, 2026 6:00 AM · 36 characters. Try up to 3 bridal gowns at home before making your decision. | |
| Jul 1, 2026 5:00 AM | Just Restocked: Our Most-Loved Styles | 37 | Complete the look with our new Samantha Rose bags & jewellery. | Jul 1, 2026 5:00 AM · 37 characters. Complete the look with our new Samantha Rose bags & jewellery. | |
| Jun 28, 2026 6:01 AM | FURTHER 30% OFF SALE | 20 | Limited time only. Online + Sydney showroom | Jun 28, 2026 6:01 AM · 20 characters. Limited time only. Online + Sydney showroom | |
| Jun 24, 2026 7:59 PM | Sale on Sale: Extra 30% Off Must-Have Styles | 44 | Limited time only. Available online and in our Sydney showroom. | Jun 24, 2026 7:59 PM · 44 characters. Limited time only. Available online and in our Sydney showroom. | |
| Jun 21, 2026 8:50 AM | We’ve missed you, should we stay in touch? | 42 | Let us know if you still want updates on our latest collections and styling inspo | Jun 21, 2026 8:50 AM · 42 characters. Let us know if you still want updates on our latest collections and styling inspo |
Based on 37 emails received from Jun 21 to Oct 30, 2026. Times in US Eastern. How we collect