We spent two years on this. It's not sunglasses.

Preview text: The best thing we make that isn't sunglasses.

William PainterTuesday, Oct 6, 2026 at 1:01 PM EasternKlaviyo
William PainterWe spent two years on this. It's not sunglasses.
Subject
We spent two years on this. It's not sunglasses.
Preview text
The best thing we make that isn't sunglasses.
From
patrick@williampainter.com
Sent
Tue Oct 6, 2026, 1:01 PM ET
Sent to
williampainter.com
Size
101 KB
Images
14
Links
20, 7 of them buttons
Subject length
48 characters

Against William Painter's usual

Sent in the 1 PM hour, which holds 12% of its emails; 18% arrive in the 3 PM hour. The subject is 48 characters; its average is 45.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
patrick at William Painter <[email protected]>
Subject
We spent two years on this. It's not sunglasses.
Date
Tue, 06 Oct 2026 17:01:21 +0000 (UTC)
Message-ID domain
geopod-ismtpd-44
Return-Path domain
k1.send.williampainter.com
DKIM signature
d=send.williampainter.com s=s1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-scd5k with SMTP
  2. from (unnamed) by geopod-ismtpd-44 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Oct 14, 2026 2:20 PMfhuaefhaukgk...
Oct 13, 2026 3:47 PMThe Founders Favorites Sale is ENDING 🚨
Oct 11, 2026 2:30 PMOne of our favorite sales of the year....
Oct 6, 2026 1:01 PMWe spent two years on this. It's not sunglasses. (this email)
Oct 4, 2026 3:15 PMMATCH YOUR TEAM. BUILD YOUR PAIR.  🕶️
Oct 1, 2026 3:22 PMLAST CALL: 30% OFF + FREE 3-PACK OF SOCKS IS ENDING 🚨
Sep 29, 2026 3:35 PMDo you or anyone you know have a face?

More from William Painter

All William Painter emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.