I turned 40. Here's what I got wrong.

Preview text: Some honest lessons from building Wuli in my 30s

Wuli Hair CareTuesday, May 5, 2026 at 4:01 AM EasternKlaviyo
Wuli Hair CareI turned 40. Here's what I got wrong.
Subject
I turned 40. Here's what I got wrong.
Preview text
Some honest lessons from building Wuli in my 30s
From
hello@wulihaircare.com
Sent
Tue May 5, 2026, 4:01 AM ET
Sent to
Australia (wuligrooming.com.au), wulihaircare.com
Size
50 KB
Images
6
Links
8, 4 of them buttons
Subject length
37 characters

Against Wuli Hair Care's usual

Sent in the 4 AM hour, which holds 3% of its emails; 34% arrive in the 5 PM hour. The subject is 37 characters; its average is 36.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Amadou (Wuli Hair Care) <[email protected]>
Subject
I turned 40. Here's what I got wrong.
Date
Tue, 05 May 2026 08:01:00 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.email.wulihaircare.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=email.wulihaircare.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-28-33.kmta.shared.klaviyomail.com [170.203.28.33] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Jun 11, 2026 1:57 AMSaw 👀 something you liked?
Jun 10, 2026 4:45 PMThe best time of year to start with Wuli
May 19, 2026 5:01 PMI didn’t expect this ❤️
May 5, 2026 4:01 AMI turned 40. Here's what I got wrong. (this email)
May 1, 2026 4:15 PMMothers Day: Exclusive offer just for you
Apr 21, 2026 4:19 PMEarth Day: what “clean” actually means at Wuli
Apr 17, 2026 4:43 PMSaw 👀 something you liked?

More from Wuli Hair Care

All Wuli Hair Care emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.