In my Mermaid Era 🐚

Preview text: Waterproof, pensé pour les vacances, et fait pour être porté ensemble.

Wednesday, Jun 10, 2026 at 3:00 AM EasternKlaviyo

yayIn my Mermaid Era 🐚

Fit to screenFull size

Using this email in an article? Credit: yay email via They Sent It, with a link to this page. Full-size image

Subject: In my Mermaid Era 🐚
Preview text: Waterproof, pensé pour les vacances, et fait pour être porté ensemble.
From: newsletter@yay.paris
Brand: yay
ESP: Klaviyo
Sent: Wed Jun 10, 2026, 3:00 AM ET
Sent to: yay.paris
Size: 84 KB
Images: 16
Links: 23, 2 of them buttons
Subject length: 20 characters

Against yay's usual

Sent in the 3 AM hour, which holds 17% of its emails; 35% arrive in the 2 AM hour. The subject is 20 characters; its average is 34.

	Jun 17, 2026 2:00 AM	Votre accès ventes privées ⌛
	Jun 15, 2026 3:00 AM	Nos Ventes Privées arrive mercredi...
	Jun 12, 2026 1:30 AM	Chaque Vénus est unique. Voici pourquoi.
	Jun 10, 2026 3:00 AM	In my Mermaid Era 🐚 (this email)
	Jun 7, 2026 3:30 AM	Sirène, le colorway signature.
	Jun 4, 2026 1:00 AM	Un cadeau dans votre commande.
	Jun 2, 2026 12:00 PM	Une bague, une pierre : la Tanzanite.