We made a terrible business decision
Preview text: Your BPC just doubled. Your price didn’t.
Using this email in an article? Credit: Your Protocol email via They Sent It, with a link to this page. Full-size image
- Subject
- We made a terrible business decision
- Preview text
- Your BPC just doubled. Your price didn’t.
- From
- protocol@
yourprotocol.co - Brand
- Your Protocol
- ESP
- Klaviyo
- Sent
- Sun Sep 13, 2026, 3:05 PM ET
- Sent to
- Colombia (yourprotocol.co)
- Size
- 45 KB
- Images
- 16
- Links
- 16, 1 of them buttons
- Subject length
- 36 characters
Against Your Protocol's usual
Sent in the 3 PM hour, which holds 14% of its emails; 23% arrive in the 1 PM hour. The subject is 36 characters; its average is 26.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Your Protocol <[email protected]>
- Reply-To
- [email protected]
- Subject
- We made a terrible business decision
- Date
- Sun, 13 Sep 2026 19:05:06 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-113
- Return-Path domain
- hello.yourprotocol.co
- DKIM signature
- d=yourprotocol.co s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-canary-…-dn8xh with SMTP
- from (unnamed) by geopod-ismtpd-113 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 2, 2026 3:05 PM | Subscribe & Save Up To 33% | |
| Sep 22, 2026 3:05 PM | You did everything right... | |
| Sep 18, 2026 3:05 PM | You will not feel this in a week | |
| Sep 13, 2026 3:05 PM | We made a terrible business decision (this email) | |
| Sep 11, 2026 11:49 AM | BACK IN STOCK | |
| Sep 6, 2026 3:05 PM | You already make melatonin | |
| Sep 2, 2026 3:05 PM | We didn't write any of this |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 13, 2026.
