They Sent It

The 2-minute rule

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ZappyCardsSaturday, Sep 5, 2026 at 2:39 PM EasternKlaviyo
ZappyCardsThe 2-minute rule
Subject
The 2-minute rule
Preview text
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From
hello@zappycards.com
Sent
Sat Sep 5, 2026, 2:39 PM ET
Size
46 KB
Images
7
Links
7, 3 of them buttons
Subject length
17 characters

Against ZappyCards's usual

Sent in the 2 PM hour, which holds 9% of its emails; 23% arrive in the 11 AM hour. The subject is 17 characters; its average is 36.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
ZappyCards <[email protected]>
Subject
The 2-minute rule
Date
Sat, 05 Sep 2026 18:39:51 +0000 (UTC)
Message-ID domain
geopod-ismtpd-67
Return-Path domain
hello.zappycards.com
DKIM signature
d=zappycards.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-5nz4k with SMTP
  2. from (unnamed) by geopod-ismtpd-67 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Sep 12, 2026 9:00 PM6+ looooooong years
Sep 8, 2026 2:40 PM10,000+ of your fellow business owners are crushing it with ZappyCards
Sep 7, 2026 12:00 AMTemporarily dropping our prices
Sep 5, 2026 2:39 PMThe 2-minute rule (this email)
Sep 3, 2026 2:39 PMZappyCards is free to use!
Sep 2, 2026 2:37 PMAddressing 3 myths about ZappyCards
Sep 2, 2026 9:01 AMCan ZappyCards save you $40k in marketing costs per year?

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