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Don’t settle. Take 15% off instead.

A small nudge to help keep a good routine going.

Zelmin'sThursday, Jun 25, 2026 at 2:15 AM EasternKlaviyo
Zelmin'sDon’t settle. Take 15% off instead.
Subject
Don’t settle. Take 15% off instead.
Preview text
A small nudge to help keep a good routine going.
From
support@zelmins.com
Sent
Thu Jun 25, 2026, 2:15 AM ET
Size
44 KB
Images
14
Links
14, 1 of them buttons
Subject length
36 characters

Against Zelmin's's usual

Sent in the 2 AM hour, which holds 6% of its emails; 25% arrive in the 11 AM hour. The subject is 36 characters, the same as its average.

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Sent just before and after

Jul 2, 2026 10:18 AM25% off for America's 250th 🇺🇸
Jul 2, 2026 2:16 AMSave 25% and stay fresh (please)
Jun 26, 2026 11:32 AMWhat nobody tells you about fresh breath...
Jun 25, 2026 2:15 AMDon’t settle. Take 15% off instead. (this email)
Jun 23, 2026 12:01 PMThis sounds familiar, right?
Jun 23, 2026 2:14 AMYou felt the difference, right?
Jun 20, 2026 12:01 PMRoutine vs. ritual...

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