They Sent It

The Wait is Over: THE GLASS is now in Stock 🖤

No more pre-orders. The Glass has arrived.

98 BeautyFriday, Sep 18, 2026 at 6:04 PM EasternKlaviyo
98 BeautyThe Wait is Over: THE GLASS is now in Stock 🖤
Subject
The Wait is Over: THE GLASS is now in Stock 🖤
Preview text
No more pre-orders. The Glass has arrived.
From
hello@no98beauty.com
Sent
Fri Sep 18, 2026, 6:04 PM ET
Size
42 KB
Images
5
Links
9, 4 of them buttons
Subject length
45 characters

Against 98 Beauty's usual

Sent in the 6 PM hour, which holds 4% of its emails; 12% arrive in the 7 AM hour. The subject is 45 characters; its average is 37.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
№98 Beauty <[email protected]>
Subject
The Wait is Over: THE GLASS is now in Stock 🖤
Date
Fri, 18 Sep 2026 22:04:59 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
send.no98beauty.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=no98beauty.com s=kl1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Sep 20, 2026 1:22 PMFrizz-Free Hair Awaits: Grab THE GLASS Now!🖤
Sep 19, 2026 12:41 PMThousands found it. You almost did too.
Sep 19, 2026 4:40 AMYou found something worth a second look.
Sep 18, 2026 6:04 PMThe Wait is Over: THE GLASS is now in Stock 🖤 (this email)
Sep 13, 2026 8:09 AMYour 15% Off Code 🖤
Sep 13, 2026 7:36 AMNo.98 Takes Toronto Film Festival! 🖤
Sep 12, 2026 5:05 AMThe No.98 Candle Is Back! 🖤

More from 98 Beauty

All 98 Beauty emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.