For writers

What you can use

Every email in the archive is free to use in articles, newsletters, and social posts as a visual example. The images are screenshots of marketing emails sent to real subscribers. Use them to illustrate a point, show a design pattern, or give readers a concrete example.

Credit the archive with: Brand name email via They Sent It, with a link back to the email page. On every email page, the "Use this example" panel under the image gives you:

• a full-size image download with a descriptive filename
• the credit line and URL ready to copy
• an HTML snippet - a <figure> with an image, caption, and link - ready to paste

Need examples on a topic?

If you need examples of a specific email type, campaign, or design pattern and can't find them in the archive, email [email protected]. I'll either point you to what we have or note the topic for future collection.

Browse by type

The email examples section organizes emails by campaign type. The Black Friday tracker tracks how many brands mention Black Friday in their subject lines each day, from November 1 through the week after Cyber Monday. Use search to find emails from a specific brand, or browse the Learn section for guides on email marketing tactics with real examples.

Brand removal

If you represent a brand and want an email removed from the archive, see the Brand owners page.