Please don't say this to a new mum.

Preview text: Well-meaning phrases that don't land the way they're meant to.

Wednesday, Sep 23, 2026 at 5:02 PM EasternKlaviyo

A Thousand RosesPlease don't say this to a new mum.

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Please don't say this to a new mum. - email from A Thousand Roses

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Subject: Please don't say this to a new mum.
Preview text: Well-meaning phrases that don't land the way they're meant to.
From: hello@athousandroses.com.au
Brand: A Thousand Roses
ESP: Klaviyo
Sent: Wed Sep 23, 2026, 5:02 PM ET
Size: 51 KB
Images: 17
Links: 18, 3 of them buttons
Subject length: 35 characters

Against A Thousand Roses's usual

Sent in the 5 PM hour, which holds 19% of its emails; 28% arrive in the 4 PM hour. The subject is 35 characters; its average is 32.

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From: A Thousand Roses Store <[email protected]>
Subject: Please don't say this to a new mum.
Date: Wed, 23 Sep 2026 21:02:44 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.hello.athousandroses.com.au
DKIM signature: d=shared.klaviyomail.com s=def1; d=hello.athousandroses.com.au s=mtd1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Sep 29, 2026 5:02 PM	There’s a place for you here 🤎
	Sep 27, 2026 5:00 PM	So much changes after birth
	Sep 25, 2026 5:00 PM	One jar, for both of you 🤎
	Sep 23, 2026 5:02 PM	Please don't say this to a new mum. (this email)
	Sep 21, 2026 5:02 PM	In their words, not ours
	Sep 19, 2026 5:00 PM	Spring's coming with the sniffles
	Sep 16, 2026 5:02 PM	"Natural" doesn't mean "less effective"