about-face subject lines

59 subject lines averaging 24 characters.

PictureSent (Eastern)SubjectCharactersPreview text
Sep 11, 2026 12:00 PMGONE BY MIDNIGHT16$5 lip pencils for a few more hours.Sep 11, 2026 12:00 PM · 16 characters. $5 lip pencils for a few more hours.
Sep 10, 2026 12:57 PM$5 LIP PENCILS? YES.2048 hours to pick your favorites.Sep 10, 2026 12:57 PM · 20 characters. 48 hours to pick your favorites.
Sep 7, 2026 12:08 PMLAST CALL: $7 EACH18This is your sign to shop before midnight PT.Sep 7, 2026 12:08 PM · 18 characters. This is your sign to shop before midnight PT.
Sep 5, 2026 12:05 PMFULL PRICE IS CLOCKED OUT25Select products are $7 each through Labor Day.Sep 5, 2026 12:05 PM · 25 characters. Select products are $7 each through Labor Day.
Jun 23, 2026 11:00 PMYour Last Chance | Save up to 20%*34Final chance to replenish your skin and save!Jun 23, 2026 11:00 PM · 34 characters. Final chance to replenish your skin and save!
Jun 19, 2026 9:37 PMWe noticed you, noticing us 👀31Treat yourself, friendJun 19, 2026 9:37 PM · 31 characters. Treat yourself, friend
Jun 19, 2026 12:00 AMPREP + HYDRATE + SET ✨23"The most beautiful setting spray ever"Jun 19, 2026 12:00 AM · 23 characters. "The most beautiful setting spray ever"
Apr 28, 2026 7:28 PMWe noticed you, noticing us 👀31Treat yourself, friendApr 28, 2026 7:28 PM · 31 characters. Treat yourself, friend
Mar 16, 2026 1:45 AMWe noticed you, noticing us 👀31Treat yourself, friendMar 16, 2026 1:45 AM · 31 characters. Treat yourself, friend

Based on 59 emails received from Mar 16 to Nov 4, 2026. Times in US Eastern. How we collect

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.