They Sent It

Sale ends MIDNIGHT! ⏰

Last chance: Our 10th Birthday is almost over...

Active TruthWednesday, May 20, 2026 at 3:00 AM EasternKlaviyo
Active TruthSale ends MIDNIGHT! ⏰
Subject
Sale ends MIDNIGHT! ⏰
Preview text
Last chance: Our 10th Birthday is almost over...
From
hello@activetruth.com
Sent
Wed May 20, 2026, 3:00 AM ET
Sent to
activetruth.com, Australia (activetruth.com.au)
Size
64 KB
Images
18
Links
24, 1 of them buttons
Subject length
22 characters

Against Active Truth's usual

Sent in the 3 AM hour, which holds 4% of its emails; 45% arrive in the 6 AM hour. The subject is 22 characters; its average is 29.

Report this email

Sent just before and after

May 31, 2026 1:00 AMEOFY discounts: you get first dibs
May 28, 2026 6:00 AM"These are absolutely extraordinary!"
May 27, 2026 6:00 AMNEW: The colour your activewear needs
May 20, 2026 3:00 AMSale ends MIDNIGHT! ⏰ (this email)
May 19, 2026 7:15 PMLIVE NOW 👉 Sitewide Birthday Sale!
May 19, 2026 1:00 AMStarts tomorrow. Website closes at 6am
May 18, 2026 6:00 AM10 years ago we had 100 pairs of tights and no idea what we were doing

More from Active Truth

All Active Truth emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.