Something New, Something Blue.

Preview text: The Season's Hottest Color.

AFRMSunday, Aug 23, 2026 at 11:07 AM EasternKlaviyo
AFRMSomething New, Something Blue.
Subject
Something New, Something Blue.
Preview text
The Season's Hottest Color.
From
noreply@shopafrm.com
Brand
AFRM
Sent
Sun Aug 23, 2026, 11:07 AM ET
Sent to
shopafrm.com
Size
49 KB
Images
16
Links
19, 1 of them buttons
Subject length
30 characters

Against AFRM's usual

Sent in the 11 AM hour, which holds 22% of its emails; 35% arrive in the 8 PM hour. The subject is 30 characters; its average is 21.

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Sent just before and after

Aug 28, 2026 3:05 PMHERS. HIS. YOURS. OURS.
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Aug 26, 2026 4:02 PMLet's Get Warmed Up
Aug 23, 2026 11:07 AMSomething New, Something Blue. (this email)
Aug 21, 2026 12:03 PMIt's Virgo Season
Aug 20, 2026 12:06 PMThe Next Big Thing Is Here
Aug 19, 2026 12:06 PMJust Wait Until You See What's Coming

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