The New Obsession

Preview text: The prints everyone's wearing.

AFRMTuesday, Oct 6, 2026 at 8:01 PM EasternKlaviyo
AFRMThe New Obsession
Subject
The New Obsession
Preview text
The prints everyone's wearing.
From
noreply@shopafrm.com
Brand
AFRM
Sent
Tue Oct 6, 2026, 8:01 PM ET
Sent to
shopafrm.com
Size
49 KB
Images
15
Links
18, 1 of them buttons
Subject length
17 characters

Against AFRM's usual

Sent in its busiest hour, 8 PM, which holds 35% of its emails. The subject is 17 characters; its average is 21.

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Subject
The New Obsession
Date
Wed, 07 Oct 2026 00:01:30 +0000 (UTC)
Message-ID domain
geopod-ismtpd-62
Return-Path domain
send.shopafrm.com
DKIM signature
d=shopafrm.com s=s1
List-Unsubscribe
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  1. by recvd-…-gsz7n with SMTP
  2. from (unnamed) by geopod-ismtpd-62 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 9, 2026 4:05 AMYOU'RE OFFICIALLY IN!
Oct 8, 2026 12:01 PMNEW DROP: Every Day, With Drama.
Oct 7, 2026 3:05 PMOur boldest collection yet.
Oct 6, 2026 8:01 PMThe New Obsession (this email)
Oct 3, 2026 11:04 AMThe Faux Leather Edit
Oct 1, 2026 8:05 PMThe Ultimate Muse
Sep 29, 2026 8:00 PMThe Power Players

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