UNEXPECTED LAYERS

Preview text: Florals for Fall + the neckline everyone's asking about

AFRMFriday, Aug 14, 2026 at 10:07 AM EasternKlaviyo
AFRMUNEXPECTED LAYERS
Subject
UNEXPECTED LAYERS
Preview text
Florals for Fall + the neckline everyone's asking about
From
noreply@shopafrm.com
Brand
AFRM
Sent
Fri Aug 14, 2026, 10:07 AM ET
Sent to
shopafrm.com
Size
48 KB
Images
15
Links
18, 1 of them buttons
Subject length
17 characters

Against AFRM's usual

Sent in the 10 AM hour, which holds 11% of its emails; 35% arrive in the 8 PM hour. The subject is 17 characters; its average is 21.

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Sent just before and after

Aug 19, 2026 12:06 PMJust Wait Until You See What's Coming
Aug 18, 2026 3:30 PMKnow It. Love It.
Aug 16, 2026 11:03 AMMost Wanted. Most Likely to Sell Out Again.
Aug 14, 2026 10:07 AMUNEXPECTED LAYERS (this email)
Aug 13, 2026 12:06 PMSomething NEW to Fall For
Aug 12, 2026 1:26 PMSo Much More to Come
Aug 11, 2026 3:04 PMNew Prints to Fall in Love With

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