Just in, built for the cold

Preview text: Just in, built for the cold JUST LANDED Just in, built for the cold The first real cold is…

Alessa

Monday, Oct 12, 2026 at 1:15 PM EasternKlaviyo

AlessaJust in, built for the cold

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Just in, built for the cold - email from Alessa

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Subject: Just in, built for the cold
Preview text: Just in, built for the cold JUST LANDED Just in, built for the cold The first real cold is…
From: hello@alessa.se
Brand: Alessa
ESP: Klaviyo
Sent: Mon Oct 12, 2026, 1:15 PM ET
Sent to: Sweden (alessa.se)
Size: 16 KB
Images: 13
Links: 12, 2 of them buttons
Subject length: 27 characters

Against Alessa's usual

Sent in its busiest hour, 1 PM, which holds 13% of its emails. The subject is 27 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: New In at Alessa <[email protected]>
Subject: Just in, built for the cold
Date: Mon, 12 Oct 2026 17:15:48 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.alessa.se
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.alessa.se s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 14, 2026 12:51 AM	The pieces everyone keeps coming back for
	Oct 13, 2026 1:00 PM	How to wear fur when it matters
	Oct 13, 2026 12:48 AM	Welcome to Alessa
	Oct 12, 2026 1:15 PM	Just in, built for the cold (this email)
	Oct 7, 2026 3:01 PM	Just landed for the cold
	Oct 6, 2026 3:02 PM	How to look expensive this autumn
	Oct 4, 2026 8:04 AM	Your $30 gift card ends today