The one you reach for without thinking

Preview text: The Luna, in one word Faux fur at the collar, wool through the body. The one you reach…

AlessaTuesday, Aug 25, 2026 at 11:00 AM EasternKlaviyo
AlessaThe one you reach for without thinking
Subject
The one you reach for without thinking
Preview text
The Luna, in one word Faux fur at the collar, wool through the body. The one you reach…
From
hello@alessa.se
Brand
Alessa
Sent
Tue Aug 25, 2026, 11:00 AM ET
Sent to
Sweden (alessa.se)
Size
16 KB
Images
5
Links
11, 2 of them buttons
Subject length
38 characters

Against Alessa's usual

Sent in the 11 AM hour, which holds 5% of its emails; 13% arrive in the 1 PM hour. The subject is 38 characters; its average is 30.

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From
Rema at Alessa <[email protected]>
Subject
The one you reach for without thinking
Date
Tue, 25 Aug 2026 15:00:37 +0000 (UTC)
Message-ID domain
geopod-ismtpd-43
Return-Path domain
k1.send.alessa.se
DKIM signature
d=send.alessa.se s=s1
List-Unsubscribe
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  1. by recvd-…-8qz4m with SMTP
  2. from (unnamed) by geopod-ismtpd-43 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 27, 2026 5:02 PMNight flash: the Ivory Fur Cardigan
Aug 27, 2026 10:04 AMFirst look: the Bria, in ivory
Aug 26, 2026 8:00 AMWarmth, without the weight
Aug 25, 2026 11:00 AMThe one you reach for without thinking (this email)
Aug 24, 2026 2:02 PMOne coat, six ways to feel warm
Aug 18, 2026 4:00 PMWhich one is actually yours?
Aug 14, 2026 4:00 PMHow to keep a coat for twenty years

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